Just back from DNA2008. Digital News Affairs … what we learned from Michael Rosenblum’s opening keynote is that we are now at the 500 year switch. 500 years ago Gutenberg’s technology was a revolution for print and for the dissimination of information. Now the recent developments in technology will have the same impact. We have to realize that publishing will never be the same. News travels faster online than ever before and putting a photo or video online has never been easier before. On top of that the way people ‘consume’ news has also changed. The audience is in control, they decide what they want to read/see/hear and they want to interact.
All aspects that challenge traditional press and media today.Two days long these challenges where at the centre of the debates, and what struck me was that most of the time not the ‘consumer’ but the newspaper/newsagency stayed in control. I loved the GNN (Guerilla News Network) where the user is in control. And I followed with interest the links between ‘news’ and ‘online social networks’… but I realised that still the contentproviders want to be in control, although a lot was going on on the web during the conference. lot has been twittered, blogged on the spot about DNA2008.
Combine the twitters of those days (e.g. skolgen, cybersoc, bnox) and the photo’s on flickr, with the links you find if you search for DNA2008 (on for instance Technorati.com) to blogs like Cybersoc , doubt don’t hesitate, online media and marketing, no longer at ease, Christoph Schmitz etc…and you get quiet a good idea of the content and the concept of the conference. It all happened on the spot with the writers in control … News and online social networks in action !
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